Wednesday, August 4, 2010

Public Relations


We were fortunate enough to have 3 team members awarded the $1000 scholarship this month from Truett. This is an outstanding achievement and an amazing reward for these team members and their hard work. Additionally, it is a great PR opportunity!

Public Relations is a fantastic marketing tool because it is effective in creating emotional connections with the community…for FREE! Chick-fil-A Inc. provides a press release with each scholarship, but we decided to take it a step further by adding a picture (which really draws the readers’ eyes). In addition to that, this created a buzz with the team members involved because they were going to get their picture in the paper.

Public Relations is a great way to enhance the brand and inform customers of Chick-fil-A’s unique culture.

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