Sunday, February 14, 2010

Emotional Connections

This month, we decided to do an event with 3 of our local elementary schools. We held an essay contest where students had to tell us why their parents deserve a night out. Each student who submitted an entry received a free Kid’s Meal and the winning entry from each school received a full service dinner at Chick-fil-A and 2 movie tickets for his/her parents. The response was INCREDIBLE.

We had nearly 500 entries between the 3 schools! The essays were amazing – some were funny, some were sad, some were passionate, but they were all incredibly authentic. When we announced the winners, the responses were just as heartwarming (if not more so) as the letters themselves! One school administrator started crying when she discovered who had won. Apparently, the winner's parents had been going through some difficult times and the administrator told us that "this is exactly what they need”. There has been such a buzz among all the schools this past week regarding who the big winner would be. Each winner was announced over the school's intercom and got to call their parents immediately from the school office to share the good news.

This event was such a success. We have heard so many heart warming stories through this contest and I am confident that we have created new raving fans as a result. Happy Valentine’s Day.

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